In the beginning of March, the representatives of S&MCo.Ecopharm Ltd. took part in a workshop, called “How to sell your brand on global markets: marketing, visual identity and branding elements”, which was held as part of the program Creative Export Ukraine.
Oleksandr Grynevych, deputy general director, and Csilla Simonne Tacsik, director of Foreign Trade Dept., were invited to this great event.
The event was opened by Anastasia Krylova, Project Manager of Creative Export Ukraine, specialist of the state institution “Office for the Promotion of Export of Ukraine”.
The workshop was conducted by Dan Mikkin, expert on branding, marketing strategy development, corporate identity and advertising, partner-founder of international company “The Brand Manual”, with headquarters in Stockholm and Tallinn.
Participation in such events helps top management of pharmaceutical companies to orient themselves in global marketing trends. Taking into consideration the plans of “Ecopharm” to register and sell their medicines in foreign countries, the use of the information obtained at this event serves as another step towards the “conquest” of the world pharmaceutical market.
